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This new home linen label could be your key to sleeping better

  • Furnishings
By Tapshi Dhanda
4 min read
Jun 27, 2019
DUVET Wave Stripe Ocean Blue, PILLOW- Wave Stripe, Ocean Blue Bliss Pine Green

Getting a good night’s rest starts with the right bed linen. Online lifestyle brand Himêya is here to change the way you unwind

 

Bedding is one of the most important and intimate things we buy for our home, given that we spend, or at least should spend, a third of our day on the bed. And Himêya is devoted to making it count. The Bengaluru-based brand launched in March this year with a line of soft, lightweight bed linen and bath essentials. It aims to fill the massive gap in the market—by making good design and great quality available at a democratic price point. Take, for instance, their fitted sheets which do away with the fuss of tucking them in, while reversible pillowcases offer the option of a change in a single product. Reducing waste during the production process, sourcing sustainably grown cotton, using eco-friendly packaging and recycled-paper inserts are other efforts that lie at the core of the brand’s philosophy, tied intrinsically with adopting green practices.

pillowcase and pillows

‘Moving Motif – Naturale’ filled quilt, pillowcase and quilted decorative pillow; price: Rs 8,499, Rs 1,399 and Rs 849 respectively. ‘Bliss Peeled Almond’ quilted decorative pillow; price: Rs 799. ‘Bliss – Desert Sage’ quilted decorative pillow; price: Rs 799.

BATH TOWEL Terrain Bright Blue, Burgundy, Green Ocean & Flame

Bath towel; price: Rs 499.

SHEET - Kashmiri Rose, Indian Hornbill

‘Comfort - Kashmiri Rose’ sheet set; price: Rs 2,599. ‘Comfort – Indian Hornbill’ sheet set; price: Rs 2,599

Over the next few months, the label plans to collaborate with the Mumbai-based fashion studio Runaway Bicycle on its second collection titled Moontide, and with master embroiderer Maximiliano Modesti on exploring embellishing a simple product like bedding with hand-embroidery. Clearly, this is a brand that is intent on changing the conversation when it comes to luxury and sustainability and its seamless integration into our everyday life.

 

Need to Know

USP: Lifestyle products that leverage high design, conscious living and sustainability

Product range: Bed sheets, pillowcases, duvet covers, fitted sheets, quilts, decorative pillows and towels (bath, face and hand)

Price: Bedding from Rs 599 to Rs 8,499; towels from Rs 89 to Rs 1,949

Materials: Sateen and percale

Website: www.himeyalife.com

Stockists: www.himeyalife.com/stores/

QUILT & PILLOW Moving Motif Marsala PILLOW Pagoda Blue
‘Moving Motif – Marsala’ filled quilt and pillowcase; price: Rs 8,499 and Rs 1,399 respectively. ‘Bliss – Pagoda Blue’ pillowcase; price: Rs 1,349.
DUVET PILLOW- Trailing Flowers Blues, SHEET PILLOW- Kashmiri- Rose, PILLOW Pagoda Blue
Trailing Flowers – Blues’ duvet cover and pillowcase; price: Rs 7,499 and Rs 1,399 respectively. ‘Bliss - Tea Rose’ sheet set; price: Rs 5,299. ‘Pagoda Blue’ pillowcase; price: Rs 1,349.
SHEET - Kashmiri Rose, Indian Hornbill
‘Comfort - Kashmiri Rose’ sheet set; price: Rs 2,599. ‘Comfort – Indian Hornbill’ sheet set; price: Rs 2,599
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