An exclusive lifestyle destination for designer décor in Chennai

Asian Paints has come a long way from being a top wall-décor player to turning its focus on home décor as a whole. In a continuing quest to do more and do better, we’ve seen them take leaps and bounds—from the acquisition of Sleek and tying up with Sabyasachi for wallpapers to the opening of the first BH store in 2016 to going live with its own offerings in furniture, fabrics and lighting in 2020 to acquiring White Teak as a lighting business and collaborating with Jaipur Rugs for rugs and Sarita Handa for bedding, among many other milestones. Today, they have over forty stores across the country and are one of the top players in furnishing fabrics.

With such a strong network of retailers, collaborations and creative minds, 2023 sees them harnessing the talent to elevate the BH stores with the launch of the first BH Studio in Chennai’s Anna Nagar. Conceived as a highly-tailored and aspirational experience of design, the BH Studio is spread over 17,000 square feet where the quest for sophisticated comfort turns into the creation of a total home setting. The purpose of the design destination is to disrupt the way home décor retailing is approached in India and create a paradigm shift towards luxury retail in home décor.