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An exclusive lifestyle destination for designer décor in Chennai
The launch of the Beautiful Homes Studio in Chennai takes the Beautiful Homes offerings in retail to another dimension
Asian Paints has come a long way from being a top wall-décor player to turning its focus on home décor as a whole. In a continuing quest to do more and do better, we’ve seen them take leaps and bounds—from the acquisition of Sleek and tying up with Sabyasachi for wallpapers to the opening of the first BH store in 2016 to going live with its own offerings in furniture, fabrics and lighting in 2020 to acquiring White Teak as a lighting business and collaborating with Jaipur Rugs for rugs and Sarita Handa for bedding, among many other milestones. Today, they have over forty stores across the country and are one of the top players in furnishing fabrics.
With such a strong network of retailers, collaborations and creative minds, 2023 sees them harnessing the talent to elevate the BH stores with the launch of the first BH Studio in Chennai’s Anna Nagar. Conceived as a highly-tailored and aspirational experience of design, the BH Studio is spread over 17,000 square feet where the quest for sophisticated comfort turns into the creation of a total home setting. The purpose of the design destination is to disrupt the way home décor retailing is approached in India and create a paradigm shift towards luxury retail in home décor.
Meander Through The Luxe Studio
Designed by Darren Watson of WATSON&, Singapore, the premium BH Studio is a fusion of local Indian sensibilities with a contemporary global outlook. The space displays an interplay of textures, materials and paint finishes where light and modern aesthetics form a soothing backdrop and work to highlight the wonderful creations on display. Textured architectural surfaces, tonal and ombre effect walls, fluted stone and glass, cascading arches and fluid curves, slatted wood panels, terrazzo flooring and concrete tiles in muted tones come together to create an Indian Modern style uniquely inspired by each locale. The studio is more than just a contemporary space; while each floor is dedicated to different categories, it features concept-driven floors that display different living and bedroom settings in conjuncture with supporting elements to help one visualise the products in their own home.
Dedicated to luxury home décor, the journey through BH Studio curates a detailed shopping experience.
Everything You Need Under One Roof
BH Studio showcases a unique collection curated by renowned designers with selected exclusive ranges from the brand roster. The collections have been thoughtfully and purposefully crafted to help one effortlessly transform and celebrate their home. The luxury home décor lifestyle store caters to architects, interior designers, their clients and the sophisticated customer with a wide range of products including fabrics, wallpapers, rugs, bedding and cushions, lights, furniture and artefacts supplemented with expert interior design service. From the exclusively designed range of Nilaya luxury furniture and wardrobes to the best of wallpapers from around the world to an all-new range of Marquee lights from White Teak featuring Egyptian crystals and 24-carat gold plating—there is a lot to discover and cherish in your homes.
Also, available is an exclusive ‘Studio Edit’ from the flagship Manchaha range of Jaipur rugs and a range from Sarita Handa now displayed against the beautiful arches.
The studio showcases a wide range of products, including wallpaper, fabrics, cushions, rugs and many more.
From Nilaya furniture to White Teak lights, the BH Studio caters to all home décor requirements.
Experience The Beautiful Homes Studio
Apart from experiencing a sensuous voyage of colour, texture and material, design professionals and customers are offered an informative and relaxed way to engage with the studio-crafted designs. Style Editors walk one through their design journey and help curate and craft the ideal personalized, detailed and design-led shopping experience. A well-articulated and detailed digital journey has been created to help customers visualise within their homes, every creation available in the studio before making the purchase.
For a breather, there is also a well-designed and carefully curated café and lounge on the terrace where one can unwind and enjoy the hospitality of BH Studio.
The BH Studio showcases a unique design collection that caters to the home décor segment.
The customers and professionals are offered an informative way to engage with each space.
The studio helps customers visualise a space before making any purchase.
BH Studio displays an interplay of textures, materials and finishes.
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