Tired of the cookie-cutter designs available online? Give your home a chic upgrade with our pick of new, local furniture design brands
In the sea of seemingly similar, mass-produced pieces, these furniture brands come as a breath of fresh air. Individualist, hand crafted with a focus on local, they are paving the way for Indian design brought to life by local craftsmen. Traditional techniques applied to modern silhouettes, they are big on the India Modern story.
Browse through our gallery below for a glimpse of these lineage-proud Indian furniture brands
Rainandpeacock.com- Started by a young, New Delhi-based couple, Surbhi and Dhruv, Rain & Peacock brings together a curated collection of oddities and curiosities from places as far as Sydney, New York, Shanghai and Barcelona. The products have a very Pottery Barn-ish vibe to them yet with a distinct local flavour.
Boho Studio- Launched by Bengaluru based duo, Imaya Gopal and Komal Bhulani, it is the place to go for industrial chic products. What we love the most is how they have straddled the fine line between rustic and kitsch, given that kitschy DIY is what mostly gets peddled as rustic is these parts of the world.
Homeglamour.in- We have often pined for the vintage-industrial furniture that you so often see in country homes in magazine spreads. Imagine our joy when we discovered that you could shop for that look right in our backyard. This Jodhpur-based brand has an extensive range of vintage, industrial furniture, and accessories that define shabby chic.
Magari.in- They say, Magari, means hopefulness, anticipation and a sense of “what if”. And to say that’s exactly how we feel about their pieces is an understatement. Finally, here’s a brand that makes pieces, which are thoughtfully designed, reviving past traditions and art forms with modern technology and local artisans. Just something we would not only proudly own, but also tom-tom it to the world.
Alankaram.com- Just as the name suggests, the products in themselves are an art of decorating. Made of solid wood, each product reflects a strong Indian aesthetic but with a contemporary touch. And they are happy to collaborate and customise pieces to suit your décor.
Objectry.com- Founded by Delhi based duo, Aanchal Goel and Sugandh Kumar, it stands for everything we believe good design should stand for – simple, clean and beautiful. For long, Indian design, especially that by craftsmen was fraught by irregularities, lack of finish among others. So when these two rolled out their first collection in an attempt to explore the properties of wood, what was most heart warming was the discovery that the best renditions of their designs were delivered by traditional craftsmen. So if you are looking for well-crafted accessories for your home, this is the name for you.
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