Our experienced designers will help you create personalized homes anytime, anywhere. Book a 3D design consultation

Design Services

Get the designer home you have always wanted!


The Dastakar Collection

Click Here for a 3D design consultation with our interior designers!

Help us with a few details so our team can reach you. We don’t share your information with any other entity.

Thank You!

Our team will be in touch shortly to book your appointment.

Have a lovely day!



Take a behind-the-scenes look at the tie-and-dye process from Pure Fine Fabrics' Dastakar collection

Video Copyright Courtesy: Pure Fine Fabrics from The Pure Concept. Ever wondered about the origin of that tie-and-dye fabric in your home? Take a behind-the-scenes look at the making of the Dastakar collection from Pure Fine Fabrics.

Ever wondered about the origin of that tie-and-dye fabric in your home? Did you ever wonder who made it and what their story was? The answer is probably no. That’s why we loved the behind-the-scenes look that this video from Pure Fine Fabrics, a division of The Pure Concept, brings to the age old tie-and-dye process.  

Design Services

Take a step towards your dream home with easy EMI options


Titled Dastakar, the video narrates the story of a piece of tie-and-dye fabric taking the viewer through the entire dyeing process, from the point of view of the craftspeople who have been practising this craft for generations in their family.

The Dastakar collection from Pure Fine Fabrics comprises of abstract free-flowing tie-dyed patterns on one hand and intricately embroidered patterns in aari-style on the other. Watch the video.

Beautiful Homes Service: an end-to-end interior design solution

Fill out this form and our Customer Experience Specialist will reach out to you.

Next up…

Icons: The HMT Watch

The HMT was a watch that you earned. Anant Rangaswami tells you about the iconic stature of the HMT watch and the story of its eventual decline

5 Instagram handles to follow

Follow these five handles to serve up huge doses of inspiration on your daily Instagram feed

Icons: The Rocking Chair

Charting out the life and times of our favourite recliner

Icons: Barcelona chair

This leather and steel chair with its modern, minimalist lines became the darling of the design world since its inception

Other topics we’re covering