The design segment in India has seen a range of movements and styles that have evolved with sociocultural changes in our country and travel abroad. Alongside, everyone from large homegrown brands to seasoned carpenters have found ways to adopt and adapt new designs for their consumers.
Similarly, since its inception in 1942, India’s most trusted paint giant Asian Paints has borne witness to millions of home décor projects in the country—either collaborating with the biggest names in the industry or being brand everyone turns to when renovating their homes. With this treasure trove of experience and its customer-first approach, the company has now launched a luxurious and quality range of furniture, furnishings and lighting for a home that’s available at several price points to adhere to every budget.
A LUXURY RANGE FOR EVERYONE
As diverse as its culture, India’s demographic comprises a few of the most opulent homes in the world, as well as some of the simplest. But whenever Asian Paints has been a part of any of these spaces, there’s always been one thing in common—a warranty and mark of quality. With this approach in mind, the furniture, furnishings and lighting will be available in the following three ranges:
A collection of modern and contemporary products for the new Indian.
Celebrating its long legacy as a sophisticated luxurious category of paint products with a similar range of exquisite solid wood furniture, customised upholstered sofas and decorative lights.
Nilaya is the ultimate exclusive offering with a collection of timeless designs which boasts of elegance and artistic magnificence.
These collections have been specifically created with every Indian customer in mind. Similar to its bespoke Beautiful Homes Service or its thoughtfully curated Beautiful Home stores, for these collections, a panel of expert designers worked closely with store teams to only create products that followed the trends and styles that worked most in homes in our country. Ranging from modern and contemporary to traditional and transitional, the materials used in all the ranges are of the highest quality sheesham wood, crystal, aluminium, bass, acrylic, bamboo, bronze, chrome, jute, and more.
WHAT are the collections all about?
Ranging across several price points, styles and designs, the collection has a host of products under the following categories:
Known for its durability, natural texture and adaptability to several designs, the best quality solid sheesham wood is used in every piece of furniture in the Royale range.
Made from nifty materials such as MDF, glass and a mix of metals, the furniture pieces in the Ador range blend modern elements to create products that are lightweight, compact, space saving, funky, eclectic and youthful, keeping in mind the young urban Indian, who (in today’s unprecedented times) is quickly moving towards a word-from-home setup, and requires a space that’s neat and conducive to working but also cosy enough to kick back and relax. This range consists of flexible work tables, modern coffee tables and side tables along with a fun kids range – all available in multiple shade combination to provide a dash of colour to your spaces.
Known for its durability, natural texture and adaptability to several designs, the best quality solid sheesham wood is used in every piece of furniture in the Royale range, which is a contemporary and updated twist on the traditional or heritage styles we are proud of in our country. This range comprises of beds, dining sets, coffee tables and side tables. A unique offering – ‘Mera Waala Sofa’ offers flexibility to consumers to personalise 18 sofa design with their choice of armrests, legs, cushion comfort and backrest to make sofa as per their own taste. This paired with more than 1000+ fabric options carry forward the AP legacy of providing choice to consumers that’s unprecedented.
Comprising 25 collections and 1000+ options, the fabrics in the Ador range vary from solids to prints and embroideries and jacquards. Suitable for draping your curtains and blinds or upholstering your sofas, chairs, bed headboards or cushion covers, these fabrics are available in several strengths from diaphanous sheers to the thickest blackouts. Collaborating with Pure fabrics, a leading name in furnishings in the country, the Ador collection is spun from a mix of cotton, polyester, metallics and ornamental elements to create the most intricate jacquards and vivid digital prints.
With chandeliers, pendants, wall and ceiling lights, floor and table lamps , the collection includes decorative lighting fixtures that work in every space in a home—from the bedroom and living spaces to a quiet study or outdoor areas.
The Furnishings range offers a variety of fabrics for upholstery and drapery.
Asian Paints has launched a luxurious and quality range of furniture, furnishings and lighting for a home that’s available at several price points to adhere to every budget.
The Lighting catalogue includes decorative lighting fixtures that work in every space in a home.
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