Meet production designer and visual storyteller, Shruti Gupte

Here’s How She Got Started..

After pursuing her architecture course at CEPT University, Shruti landed an opportunity to work in films as a production designer. One of her first projects was the Abhishek Bachchan starrer Mumbai Se Aaya Mera Dost, for which she had to build an imaginary village on a barren piece of land. She then went on to work with ad film director Prahlad Kakkar for some time before moving on as an independent production designer.

Her Process, From Idea to Execution

Shruti begins with a lot of references and research. This allows her to understand how different people decorate their homes. She then gets to the details, like the choice of colours, or the products and how they are placed. After which she reinvents these details in her own way, making it fresh and interesting. Then begins the product scouting part of the process. According to the theme of the space and personality of the person residing in it, she chooses items that best relate to the brief. This way there is a sense of familiarity in the final look but also a certain uniqueness to it.

Her Take on the Project with Beautifulhomes.com

Her aim with this project was to create homes that showcase the residents personality. Staying away from the trend of minimalism, Shruti brought out the essence of the inhabitants through décor.