Steering away from the mother ship (Goodearth to us), Nicobar drops anchor in the heritage precincts of Mumbai with its cool, contemporary laidback vibe
Our love story with Goodearth started about two decades ago. And with the launch of Nicobar this year, it only seems to get stronger. Plus what’s not to love about a store that has copies of Monocle city guides, Kinfolk magazine and bottles of Hendricks gin as a part of their display? Nicobar is about how we are living now, a minimalist contemporary aesthetic with a decidedly Indian soul.
Steering away from the mother ship (Goodearth to us), Nicobar drops anchor in the heritage precincts of Mumbai with its cool, contemporary laidback vibe.
Simran Lal and Raul Rai (Co-founders of Nicobar), stay in New Delhi with their two sons. Their home in Nizamuddin is inspired by the Mughal architecture of the tombs while their Mumbai apartment is an ode to bohemian Mumbai. “There is so much beauty, a sense of niceness in India that we don’t portray. At the heart of Nicobar, is the desire to establish the modern Indian voice. We are as much about nudging, shaping culture as we are about being a lifestyle brand,” explains Raul Rai.
Loud laughs, general bonhomie and ‘I will spill your secrets” digs are being thrown in all directions. There’s a feel-good vibe at the store. And it comes with a relationship that thrives on respect and unflinching support. “He has amazing people skills; we bounce off ideas…I learn from him every single day”, offers Simran indulgently though the gleam in her eyes stand testimony to the madness that perhaps only she is witness to.
You can’t miss the playfulness, not between, and not at the store. It’s almost like an extension of their personalities - a little edgy, a little glamorous, a little casual, and a whole lot of soul.
A glimpse at the brand’s recent look book.
The Nicobar store showcases a minimalist contemporary aesthetic with a clearly Indian soul.
The interiors of the Nicobar store in Mumbai.
The intent with Nicobar is to establish a modern Indian voice.
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