Looking for expert guidance to design your

Leave your information and we will call you to book your preferred consultation slot

Please enter your Full Name
Please enter your Mobile Number
Please enter your Pincode
Please enter your Email ID

What goes into choosing the Colour of the Year

  • Best Interior Design for Home
May 13, 2022
Asian Paints reveals Colour of the Year, along with Wallpaper of the Year

From mapping consumer behaviour to working with prominent institutions and professionals in the industry, this in-depth process creates a colour forecast

Every year, Asian Paints, which dominates the paint and colour industry in India, and its forecast team ColourNext—the only initiative of its kind in the country—develops trend forecasts and a ‘hero’ known as the Colour of the Year. These are developed to ease a consumer’s decision-making process. The colour and trend selections are presented to help create styles and looks in a home to update and freshen up a space, while staying relevant to the times.

How is the Colour Of The Year Chosen?

ColourNext is an annual colour and décor trend forecast. Each year, Asian Paints collaborates with experts from different disciplines to put together a comprehensive forecast of colours, materials, textures and finishes. As the year unfolds, these trends become more evident across several design fields. Ashwini Deshpande, co-founder and director at Elephant Design (a design-led innovation consultancy that solves complex challenges with a focus on people and the future), breaks down this process. “It’s the people who make the trends. Their motivations, aspirations for the future, behavioural patterns and decisions [lead to] a trend.”

What do Trend Forecasters Observe?

“We look at everything from how people behave in terms of their financial decisions to their environmental understanding and relationships,” Deshpande explains. She further breaks down this process by describing how initially there are early adopters of a trend which soon leads to a ripple effect. “More and more people start adopting a trend till we notice a take-off point. That’s when we realise this is going to trend in the future!”

What Happens Once a Trend is Identified?

Navdeep Kaur, founder of The Colour Workshop, which researches and experiments with colour, relates, “I think colours reflect an emotion, and, here, we are looking at a collective emotion. Once the trend stories are identified, we start looking at how people form emotional connections with these stories. This mapping leads us to colour nuances, and a formation of the colour palette begins.” She also describes how The Colour of the Year reflects a macro mood. “A tangible visual vocabulary is curated, which consists of colour, material, texture, pattern and finishes… and there’s a library of sort put together for everybody to get inspired.”

colours and trends together
An annual colour and décor trend forecast.
new colours every year
Colours being developed to ease a consumer’s decision-making process.
ColourNext
Colour of the Year is an initiative presented by ColourNext.

Looking for expert guidance to design your

Leave your information and we will call you to book your preferred consultation slot

Please enter your Full Name
Please enter your Pincode
Please enter your Mobile Number
Please enter your Email ID

By proceeding, you are authorizing Asian Paints and its suggested contractors to get in touch with you through calls, sms, or e-mail.

tick

Thank You!

We value your interest in Asian Paints - Beautiful Homes. We will get in touch with you to customise your package.

Tell us more and you may qualify for a

special appointment!

Get a special appointment
1/ 4

What’s the status of your home possession?

2/ 4

What’s the condition of your home/space?

prev Previous Question

Will you be living in your space during the renovation ?

, Previous Question
3/ 4

Is your interior design budget over 4 lakhs?

prev Previous Question
, Previous Question
4/ 4

Book next available appointment slots with our experts!

prev Previous Question

DEC 2023

27 FRI
31 MON
1 TUE

JAN 2024

01 WED
02 THU
03 FRI
05 MON
06 TUE
07 WED
08 THU
arrow

Please Select Date and Day

Previous Question

Something went wrong!

We were unable to receive your details. Please try submitting them again.
To reschedule or cancel, call toll-free
Submit again

Appointment Scheduled!

Thank you for giving an opportunity to Asian Paints Beautiful Homes Service! Our Customer Experience Specialist will get in touch with you soon.

Appointment Date & time

17 Oct 23, 03.00PM - 04.00PM

To reschedule or cancel, call toll-free

Thank You!

Our team will contact you for further details.

Similar Articles