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There’s a brand new one-stop-shop for décor shopping in New Delhi, and we’ve got all the details

By Ela Das

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After getting a front-row view of the home décor industry for almost eight decades, India’s paint giant Asian Paints has noticed the growing need among Indian consumers for a wider mix of design brands that can be paired and styled together. Keeping this in mind, it has evolved its products and services to help customers create their perfect home anywhere in the country. While the Beautiful Homes Service helps build homes with a panel of in-house expert designers, the Beautiful Homes store (opening in cities across India) will dramatically change the way you style your spaces. And, this month, New Delhi gets its first Beautiful Homes store.

With a curation of products and solutions for every room and requirement in a home, the Beautiful Homes store houses high-quality Indian brands under one roof to quicken and ease the process of home styling. Whether it’s a change of wallpaper, reupholstering an armchair, the complete renovation of a room or the entire house, the store has a section and range of brands for every step and requirement along the way.

Browse through the plethora of décor and furnishing options—once you set your eyes on something you like, you can mix and match it on the furniture styled in the mood rooms to recreate how it could look in your own home. Still, feel there’s something missing?

A living room with a purple floral wallpaper, a grey sofa and a wooden coffee table

Looking for a quick and easy makeover? Switch to a vibrant wallpaper on a wall.

There’s always help at hand with the in-store experts, who are always around to help you with style tips and tricks to bring your vision to life.

Housing some of India’s most desired and sought-after brands such as Gulmohar Lane, FabIndia, and The Pure Concept for furniture and furnishings, the Beautiful Homes store also has lighting concepts from TISVA (a concept brand by USHA International Limited) and quality wooden floorings by Action TESA available in a range of budgets. For spaces such as the kitchen and bathrooms—create designs as per your specifications with Sleek (the modular kitchen brand by Asian Paints), fitting it with bath and shower accessories, such as faucets, basics, taps, and other fittings, from Asian Paints brands Ess Ess, Royale and Bath Sense.

A yellow sofa placed in front of a wallpapered wall

Find unusual and unique style pairings in the mood rooms.

A circular hanging lamp with flowers printed on it

Find a range of lightning fixtures and solutions under one roof.

 A pink floral wallpaper with a rattan console places in front of it

Step into one of the mood rooms for design inspiration.

And, with Asian Paints' own high quality range of furniture, furnishings and lighting available at several price points—you can modify and create the furniture you’d like in your home down to the finest specifications. The range of furniture is available in three categories—Ador (the most affordable collection of products) Royale (a premium range of home décor products) and Nilaya (the high-end range). Under these three labels you can also customise your furniture with the option to Make Your Own Sofa or Make Your Own Bed.

So, if you’re in New Delhi and are looking to spruce up your home for the new year, pop into the new Beautiful Homes store for inspiration!

Address: 99, Shiva Market, Pitampura, New Delhi 110034

Phone: 011 2702 7655


Athul Prasad

Beautiful Homes Service: an end-to-end interior design solution

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