Every year, Asian Paints announces the Colour of the Year, four Colour Trends and the Wallpaper of the Year in the first quarter of the year. But this year, when the whole world is facing a changed reality, such announcements have a new significance. 2020 changed people’s relationships with their homes like no other year before it. It was the year when, without warning, homes became multipurpose, multi-personality entities, space that have to do quadruple duty as schools, workplaces, self-care zones and entertainment areas. As we spend more time at home and face up to 2021 with a sense of optimism and better preparedness for this new reality, changes must come in our spaces too. Comfort and elegance must meet, both practical requirements and aesthetics have to be considered, and we have to rejuvenate our homes. The months of research and discussions have pointed to the fact that many of have learned the value of the present, the need to cherish our immediate surroundings and relationships. Never must we take it for granted again.
Inspired by this sentiment, Asian Paints chose ‘Jaipur Gemini’ as the Wallpaper of the Year 2021, a design that is both stately and timeless. Designed by the iconic fashion designer Sabyasachi Mukherjee for Nilaya, Asian Paints’ luxury wallcoverings brand, the design is reminiscent of the ageless royal grandeur of Rajasthan,
and its natural affinity for beautiful environments. Stripes and floral chintz blend with ornate patterns inspired by palace architecture to adorn our walls and provide every home with a touch of elegance. Whether children are attending online classes, you are balancing Microsoft Team meetings, or planning another banana bread adventure, these wallpapers will bring a majesty to the surroundings, to your everyday.
As Asian Paints announces ‘Cherish’, a soft, calming shade of green, as the Colour of the Year, we look at how people have enjoyed using this shade that is all about freshness and renewal
The colour has made itself visible in the market; join us as we spot the products
The delicate green colour brings a dose of serenity and optimism to the home
Four colour trends that reveal what we expect from our homes now: Joy, rejuvenation, adventure, and flexibility