Asian Paints’ Colour of the Year for 2021 is Soft, Nurturing and Fresh

With 2020 was consumed by the COVID pandemic, all social and cultural trends indicate that people are seeking respite, refuge, but also rejuvenation. Especially in the context of space and homes, which have become much more than just shelter. As homes perform multi-duty as restaurant, school, office, even hospice, it must more essentially also be an oasis of calm, of hope. In the aftermath of an unforeseen pandemic that has changed the way we live, people value the present, cherish the moments they’re in, the people they’re with. In the face of uncertainty, society seeks refuge, optimism, and peace.
 

The Colour of the Year is…
The colour that is to visually represent this strong, underlying mood then must be soft and nurturing. A colour that not only comforts but breathes life into our spaces. A colour that allows us to feel fleeting joys, our reasons to smile. And so, for 2021, the Colour of the Year is ‘Cherish’. This soft, nurturing and fresh shade of mint green (Ivy League 7585) seeks to restore a sense of balance.