The Elephant Parade comes to India

All of our favourite designers were there – Ravi Vazirani, Ashiesh Shah, Tarun Tahiliani, Christian Louboutin, Peter D’Ascoli. We would have to just stop counting. Name them, and they were there – putting their creative foot forward to raise awareness for the endangered Asian elephants

We love it when design, through its ability to impact, influences positive change. And so, when the Elephant Parade, an initiative by the Elephant Family came to India, we couldn’t help but be excited. An exclusive preview was held at the Albert Hall in Jaipur where more than 100 creative stalwarts put forth their vision, all resplendent in vivid colours and a magical material palette. And for those who missed the brouhaha, it is soon coming to Mumbai in February 2018.

We’ll be waiting for these gorgeously decked up elephants to cross our paths. Till then, here’s a peek into what you can expect…


Written By: Tasneem Merchant


8 November 2017

THE instagram STUDIO