Instagram inspiration: Four influencers show you how to keep your home organised and clean

Move over, avocado toast; the latest Instagram fancy isn’t a grid of Buddha bowls and spiraliser salads, but something a lot more basic: a tidy house

Clean eats have given way to clean homes, organised cupboards, and wardrobes where everything is in line and facing outwards. ‘Cleanfluencers’ are having their day in the sun—and if the global success of organisational wizard Marie Kondo’s Netflix series, Tidying Up with Marie Kondo, is anything to go by, it looks like they’re here to stay.

Since Kondo exploded onto the scene, hundreds of others have joined the revolution, labelling, organising and dusting their way into our feeds. Here are a few accounts that are making a clean sweep in the organising sweepstakes (apart from Kondo of course, who’s clearly a leader in her own league).


Jen Robin’s group of professional organisers know how to streamline things and make them look really spiffy, too. They’re all about proudly displaying what you have, but in the most organised way possible—think glass jars for the pantry, clear bins for the craft room and sorting books by height and colour.


Toni Hammersley is a woman on a mission to make sure you have exactly what you need on hand at all times. She understands that a home (especially one with kids) needs to run like a well-oiled machine, and her tips are practical and doable: she gives you simple tweaks and techniques to keep your stuff accessible and ready to go.


Sophie Hinchliffe, aka ‘Mrs Hinch’, is a household name in the UK, sharing pictures of her immaculate home and dispensing cleaning advice along with it. She posts about her favourite brand of disinfectant, her preferred cleaning gloves and even names her utensils and furniture (the cleaning cupboard is called ‘Narnia’). Follow her for the gorgeous imagery and quirky writing style.


The handle really says it all! Jen Jones fuses form with function with her pretty DIYs and neat organising hacks. From pegboards for the craftroom to tall bins inside your fridge and honeycomb-shaped drawer dividers, she knows how to get it done and make it look really good! Bonus? She shares some real-talk advice on knowing yourself and identifying your real needs before getting started on your organising journey.

Written By: Meenakshi Nair

Guest Contributor

2 May 2019

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